Who we are

Our website address is https://loopward.com.  


When visitors leave comments on the site we collect the data shown in the comments form, and also the visitor’s IP address and browser user agent string to help spam detection.

An anonymized string created from your email address (also called a hash) may be provided to the Gravatar service to see if you are using it. The Gravatar service privacy policy is available here: https://automattic.com/privacy/. After approval of your comment, your profile picture is visible to the public in the context of your comment.


If you upload images to the website, you should avoid uploading images with embedded location data (EXIF GPS) included. Visitors to the website can download and extract any location data from images on the website.


If you leave a comment on our site you may opt-in to saving your name, email address and website in cookies. These are for your convenience so that you do not have to fill in your details again when you leave another comment. These cookies will last for one year.

If you visit our login page, we will set a temporary cookie to determine if your browser accepts cookies. This cookie contains no personal data and is discarded when you close your browser.

When you log in, we will also set up several cookies to save your login information and your screen display choices. Login cookies last for two days, and screen options cookies last for a year. If you select “Remember Me”, your login will persist for two weeks. If you log out of your account, the login cookies will be removed.

If you edit or publish an article, an additional cookie will be saved in your browser. This cookie includes no personal data and simply indicates the post ID of the article you just edited. It expires after 1 day.

Embedded content from other websites

Articles on this site may include embedded content (e.g. videos, images, articles, etc.). Embedded content from other websites behaves in the exact same way as if the visitor has visited the other website.

These websites may collect data about you, use cookies, embed additional third-party tracking, and monitor your interaction with that embedded content, including tracking your interaction with the embedded content if you have an account and are logged in to that website.

Who we share your data with

If you request a password reset, your IP address will be included in the reset email.

How long we retain your data

If you leave a comment, the comment and its metadata are retained indefinitely. This is so we can recognize and approve any follow-up comments automatically instead of holding them in a moderation queue.

For users that register on our website (if any), we also store the personal information they provide in their user profile. All users can see, edit, or delete their personal information at any time (except they cannot change their username). Website administrators can also see and edit that information.

What rights you have over your data

If you have an account on this site, or have left comments, you can request to receive an exported file of the personal data we hold about you, including any data you have provided to us. You can also request that we erase any personal data we hold about you. This does not include any data we are obliged to keep for administrative, legal, or security purposes.

Where we send your data

Visitor comments may be checked through an automated spam detection service.

Collected Information – Voluntary

Loopward.com does not collect or obtain any personal or contact information about its users without their express, prior permission.

Users can, at their option, opt to join the Loopward.com email newsletter. Loopward.com uses a reputable, email collection service called Mailchimp. Loopward.com only sends email communications to users who specifically request information about social skills, advice or conversation skills.

If a subscribed user wishes to unsubscribe from the newsletter for any reason, he or she may do so instantly by following the automated unsubscribe link, located in the footer of every email. In addition, the user may contact us by email at [email protected].

The data collected by our email collection system will be used for marketing purposes related to topics on friendship advice, social skills or similarly relevant content.

The data will not be shared, sold, rented or distributed to any other party for any reason.

The only exception to this is if Loopward.dom is sold to a third-party, at which time data may be transferred to the new owner. Subscribed users most likely will promptly be made aware of any such activity before any data is transferred, and will be given sufficient time to unsubscribe if they choose not to have their information transferred to the new ownership.

Collected Information – Involuntary

The only information collected involuntarily from all visitors is basic geographic, referral, on-site navigation patterns, and IP information for the purpose of tracking our website traffic statistics. We use this data in order to improve our website & user experience, as well as measuring the effectiveness of our advertising & marketing efforts.

Data is not evaluated on a “user by user” basis, but rather in the aggregate on a mass scale. We look at the overall patterns based on the statistical information collected from thousands of visitors.

We use Google’s Analytics program to see how many visitors come to this website per month. This free tool, provided by Google, also allows us to see other anonymous information about our visitors (age, gender, interest, etc.) so that we know how to serve them better.

The data is collected (and stored) by our preferred & reputable traffic analysis service. The data is stored securely and is not publicly available. Only Loopward.com (ownership & staff) can access this statistical data, without exception.

This data is collected through the use of a simple javascript script on each page of Loopward.com, and does not interfere with or affect the user’s internet browsing program whatsoever.

Loopward.com does NOT use spyware, adware, viruses, trojans, nor otherwise any invasive, involuntary methods to increase incoming traffic, or otherwise for any other purpose.

Analytics and Advertising Features We Use

We use certain tracking and advertising features in Google Analytics, and other similar services. We only work with reputable companies, and we never allow your activity to be tracked by companies that haven’t proved their respect for your privacy.

Here are some of the features we use: Analytics, Geographical data, User-Ids, and Cookies.

These tools help us better understand visitors of our website, they help us get better at being helpful and relevant.

We use Google Analytics to know the sources of web traffic, so we can optimize our budgets; we get information about how much time you spend on certain pages, to see if those pages are indeed helpful; we also use the “user-id” function which helps us understand your needs, even if you use our site through multiple devices. The fact that you use the site through your smartphone and through your desktop shouldn’t mean that we’re going to treat you as a complete stranger to the website and to our services.

We never send your PII (personally identifiable information) to Google Analytics. We do however unify the sessions when you’re logged in, and when you’re not. This means that our site doesn’t treat you like a stranger, just because you’re not logged in. If you want to opt-out of this feature, please read the ‘how to opt-out’ section below.

How to Opt-Out

If you want to opt-out of our session recognition and linking techniques, please contact us by email at [email protected]

If you want to opt-out of our remarketing lists (ads that show on other websites), you can use the universal option specifically for Google’s use of cookies, by clicking here and also here. You can also opt-out of other service’s use of cookies by clicking here.

If you have any concerns or questions about using our website, or our statistical tracking practices, please contact us by email at [email protected]

This privacy policy was last updated on August 7th, 2020.

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